IT Business Alignment

IT Business Alignment refers to the process of ensuring that a company's information technology (IT) strategies and operations support its overall business goals. This alignment means that technology is used effectively to enhance productivity, improve customer service, and drive innovation. By integrating IT with business objectives, organizations can make better decisions, respond swiftly to market changes, and ultimately achieve competitive advantage. In essence, it’s about making sure that technology and business work hand in hand to succeed together.