International Experiential Marketing Association

The International Experiential Marketing Association (IXMA) is a global organization that focuses on the field of experiential marketing, which involves creating memorable experiences for consumers to engage with brands. IXMA aims to connect professionals in the industry, sharing insights, best practices, and innovative strategies. By fostering collaboration and learning, the association helps businesses enhance their marketing approaches to build stronger relationships with customers, ultimately driving brand loyalty and sales. Through events, resources, and a community of practitioners, IXMA supports the growth and advancement of experiential marketing worldwide.