interactive television

Interactive television (ITV) is a technology that allows viewers to engage with TV content in real-time, beyond just watching passively. It enables features like choosing camera angles, participating in quizzes, accessing additional information, or shopping during a broadcast. Using a remote control or internet connection, viewers can customize their experience, access on-demand content, or communicate with broadcasters. ITV combines traditional TV viewing with internet-like interactivity, making the experience more engaging and personalized. It enhances entertainment, education, and information delivery by allowing viewers to actively participate and influence what they see.