Intellectual Property Rights in Digital Marketing

Intellectual Property Rights (IPR) in digital marketing refer to the legal protections for creations of the mind, such as logos, content, and inventions. These rights ensure that creators can control how their work is used, preventing unauthorized use or theft. In digital marketing, this involves protecting brand images, promotional materials, and unique content from imitation or misuse. Understanding IPR helps businesses safeguard their assets, maintain brand integrity, and foster fair competition, ultimately contributing to innovation and economic growth in the digital space.