Advertising and Marketing Law

Advertising and Marketing Law, in the context of E-commerce Law, regulates how businesses promote their products and services online. It ensures that advertising is truthful, not misleading, and complies with rules about privacy and consumer protection. This includes proper disclosure of partnerships, respecting customer data, and avoiding deceptive practices. Businesses must also adhere to specific laws concerning email marketing, social media promotions, and online endorsements. Essentially, these laws aim to create a fair and honest marketplace, protecting both consumers and companies in the digital environment.