institutional reputation

Institutional reputation refers to how an organization—such as a university, company, or government agency—is perceived by the public, stakeholders, and partners. It reflects trust, credibility, and overall standing based on factors like quality of work, ethical practices, impact, and consistency over time. A strong reputation can attract students, customers, investments, or support, while a poor one may lead to skepticism and challenges. Essentially, it’s the overall public perception of the institution’s integrity, performance, and value, shaping its ability to succeed and grow.