inhibition of return

Inhibition of return (IOR) is a psychological phenomenon where our attention is less likely to return to a previously visited location, making us more efficient at scanning new areas. After we focus on a spot, our brain temporarily "puts a hold" on returning there, encouraging us to explore unfamiliar regions. This helps prevent us from wasting time re-examining the same place repeatedly and improves overall visual efficiency. IOR is thought to play a role in activities like visual search and navigation, supporting adaptive behavior by promoting exploration and preventing fixation on already checked areas.