Impression Management

Impression management is the process people use to influence how others see them. It involves intentionally or unconsciously shaping their behavior, appearance, and words to create a desired impression. For example, someone might dress professionally and speak confidently to appear competent at work, or be friendly and polite to seem likable. This helps individuals gain social approval, build relationships, or achieve personal and professional goals. Essentially, impression management is about presenting oneself in the best possible light to fit social expectations or to influence others’ perceptions.