Impact Bias

Impact bias is a psychological phenomenon where people overestimate the emotional impact that future events will have on them. For example, individuals might believe that achieving a big goal, like landing a dream job or buying a house, will bring them lasting happiness. However, research shows that the joy from such events often fades more quickly than expected, and people tend to adapt to their new circumstances. This bias can lead to disappointment when the anticipated emotional high doesn't last as long as believed, affecting decision-making and life satisfaction.