Igor Ansoff (Named father of Strategic Management)

Igor Ansoff was a pioneering figure in the field of strategic management, known for his contributions to business strategy development. He introduced key concepts like the Ansoff Matrix, which helps companies identify growth opportunities by exploring new or existing markets and products. Ansoff emphasized the importance of aligning a company’s strategies with its goals and understanding market dynamics. His work laid the foundation for modern strategic planning, enabling organizations to navigate complexities and make informed decisions for long-term success. His insights remain influential in how businesses approach growth and competitive advantage today.