Identity Resolution

Identity resolution is the process of accurately connecting and unifying information about an individual from multiple sources. It involves matching various data points—such as names, email addresses, or behaviors—to recognize that all these pieces belong to the same person. This helps organizations create a comprehensive and consistent view of an individual, improving personalized experiences, marketing strategies, and data accuracy. Essentially, it’s about piecing together scattered information to form a clear, single identity for each person across different platforms and interactions.