humectants

Humectants are ingredients used in skincare and cosmetic products that attract and retain moisture from the environment and deeper layers of your skin. They work by drawing water into the outer skin layer, helping to keep the skin hydrated, soft, and smooth. Common humectants include glycerin, hyaluronic acid, and honey. They are especially beneficial in dry or cold conditions, preventing skin from becoming dry or flaky. Essentially, humectants act like magnets for moisture, maintaining optimal hydration levels and supporting healthy, supple skin.