Humectant

A humectant is a substance that helps to retain moisture. It attracts water from the environment and binds it to surfaces, making it an important ingredient in skin care products, hair care items, and even food. By drawing moisture in, humectants keep skin hydrated and soft, prevent dryness, and can enhance the texture of products. Common examples include glycerin, hyaluronic acid, and sorbitol. In essence, humectants play a vital role in maintaining moisture balance, benefiting both our skin and overall health.