Howard Leventhal

Howard Leventhal was a psychologist known for developing the Self-Regulation Theory, which explains how people respond to health threats. His research shows that individuals assess the seriousness of a health issue, identify how to address it, and then take action based on their perceptions and beliefs. This process involves forming a mental model of the problem and coping strategies, which influences whether they seek help or change their behavior. Leventhal's work is foundational in health psychology, helping us understand how people manage health risks and adhere to treatments through their perceptions and responses.