Hierarchical Model of Social Influence

The Hierarchical Model of Social Influence suggests that people are influenced by others through levels of social hierarchy. At the top are prominent figures or authorities, whose opinions and actions set examples. These influence middle levels—like community leaders or peers—who interpret and pass on these influences to their groups. Finally, individual members adopt attitudes and behaviors based on this layered flow of influence. This model explains how social norms and behaviors spread through society, with influence moving from those in higher or more influential positions down to individuals, shaping collective attitudes over time.