Herb Simon

Herb Simon was a renowned cognitive scientist and economist known for his work on decision-making and problem-solving. He introduced the concept of "bounded rationality," which suggests that humans make decisions within limits of information, time, and mental capacity, rather than being perfectly rational. Simon's insights helped explain how people and organizations actually think and act, emphasizing practical reasoning over idealized models. His contributions span multiple fields, including artificial intelligence, economics, and psychology, making him a key figure in understanding human cognition and organizational behavior.