Hedonic Scaling

Hedonic scaling is a method used to measure how much people like or dislike a particular product, such as food or drinks. Participants rate their enjoyment on a scale—often from "dislike extremely" to "like extremely." This approach captures subjective preferences quantitatively, allowing researchers to analyze overall product acceptability and make improvements. It provides insight into taste, aroma, texture, or other sensory attributes, helping manufacturers tailor products to consumer preferences effectively.