GroupM

GroupM is a leading global media investment group that specializes in managing and optimizing advertising spending for brands. It operates as part of WPP, one of the largest advertising and communications companies in the world. GroupM focuses on maximizing the effectiveness of media campaigns across various channels, such as television, digital, and print. By using data and insights, they help clients strategize where and how to spend their advertising budget to reach their target audiences effectively, ultimately aiming to achieve better business results for their clients.