Grassroots Campaigning

Grassroots campaigning is a strategy used in politics and social movements that focuses on mobilizing everyday people to advocate for a cause or support a candidate. Rather than relying on large donations or advertisements, grassroots efforts often involve community organizing, door-to-door outreach, phone banking, and leveraging social media to build support from the ground up. The goal is to engage and empower local individuals to make their voices heard, fostering a sense of community and collective action that can influence decision-makers and drive change.