Gramsci's Hegemony Theory

Gramsci's Hegemony Theory argues that power in society is maintained not just through force, but by winning the hearts and minds of people. He suggests that dominant groups establish their ideas and values as the accepted "norm," shaping culture, institutions, and social beliefs. This form of influence makes their power seem natural and justified, leading others to consent to their leadership. By understanding and challenging these underlying beliefs, marginalized groups can create alternative narratives and resist domination, aiming for social change and equity.