Gramsci (Antonio Gramsci)

Antonio Gramsci was an Italian Marxist thinker who believed that social change isn't just driven by economic struggles but also by cultural and ideological influences. He introduced the concept of "cultural hegemony," explaining how dominant groups shape societal norms and beliefs to maintain power. Gramsci emphasized the importance of ideas, education, and media in controlling perceptions and consent, often more subtly than force. His ideas highlight how ruling classes sustain their dominance by influencing culture and thought, making it essential for oppressed groups to develop their own cultural struggles to achieve social transformation.