Good to Great (Jim Collins)

"Good to Great" by Jim Collins is a book that explores why some companies transition from average performance to exceptional success while others don't. Through research, Collins identifies key factors like disciplined leadership, a clear understanding of what the company can be best at, rigorous adherence to core values, and a focus on continuous improvement. The book emphasizes that greatness doesn’t come from quick fixes or grand visions, but from consistent, disciplined effort over time. It highlights the importance of having the right people on the team and making decisions based on facts to achieve sustainable, long-term success.