Global Strategy

Global strategy refers to how a company operates across different countries while ensuring its goals align with a unified vision. Instead of adapting products or services to local markets, a global strategy emphasizes standardization, where offerings remain consistent worldwide. This approach allows companies to achieve economies of scale, reduce costs, and maintain a strong brand identity. Multinational firms using a global strategy aim to leverage their resources and capabilities across borders, focusing on efficiency and a cohesive international presence, rather than tailoring every aspect to local preferences.