Gideon Toury

Gideon Toury was a renowned translation theorist known for his work on how translations are produced and why they take certain forms. He proposed that translation practices are influenced by the cultural and historical context, meaning translations are shaped by the norms of their time and place. Toury emphasized that translations are not just literal transfers of text but are affected by cultural expectations, the purpose of the translation, and the target audience. His approach helps us understand why different versions of the same work can vary, highlighting translation as a dynamic and context-dependent activity.