Gerd Gigerenzer

Gerd Gigerenzer is a German psychologist known for his work on decision-making and heuristics, which are mental shortcuts that help us make choices quickly. He emphasizes that while we often think complicated reasoning leads to better decisions, these simple rules can be surprisingly effective in real-life situations. Gigerenzer argues that understanding how people actually think and make decisions can improve our understanding of human behavior, risk, and uncertainty. His research highlights the importance of intuition and common sense in navigating everyday problems, making him a key figure in the study of how we process information and make choices.