George Koob

George Koob is an American neuroscientist known for his research on the brain's role in emotions and addiction. He has made significant contributions to understanding how stress and alcohol affect the brain's reward systems and emotional responses. Koob's work emphasizes the biological and psychological mechanisms that drive addictive behaviors, providing insights into potential treatments for addiction. He is currently the director of the National Institute on Alcohol Abuse and Alcoholism (NIAAA), where he leads efforts to advance research and public health initiatives related to alcohol use and its consequences.