Generational Cohorts

Generational cohorts refer to groups of people born around the same time who share similar experiences, values, and social influences. Each cohort is shaped by significant historical events, technological advancements, and cultural shifts during their formative years. Commonly recognized cohorts include Baby Boomers, Generation X, Millennials, and Generation Z. Understanding these groups helps to analyze trends in consumer behavior, workplace dynamics, and societal attitudes, as different generations often view the world through different lenses based on their unique collective experiences.