G. Alan Marlatt

G. Alan Marlatt was a prominent American psychologist known for his research on addiction and behavior change. He developed the concept of "relapse prevention," which focuses on helping individuals avoid returning to harmful behaviors after they have made positive changes, such as quitting substance use. His work emphasized understanding the psychological and environmental factors that contribute to relapse, and he created strategies to help people manage high-risk situations. Marlatt's contributions have significantly advanced the field of addiction treatment, promoting more effective ways to support individuals in maintaining recovery and improving their overall well-being.