Fredrick Herzberg

Frederick Herzberg was an American psychologist best known for his Two-Factor Theory of Motivation, which he introduced in the 1950s. He identified two sets of factors that influence job satisfaction: 'motivators' and 'hygiene factors.' Motivators, like achievement and recognition, lead to higher satisfaction and motivation. Hygiene factors, such as salary and work conditions, can cause dissatisfaction if inadequate but do not necessarily motivate when improved. Herzberg's theory highlights the importance of enhancing work environments to boost employee engagement and well-being, shifting the focus from merely fixing issues to fostering internal motivation and fulfillment at work.