Fred Reichheld (author)

Fred Reichheld is an influential business author and consultant known for his work on customer loyalty. He is best recognized for creating the Net Promoter Score (NPS), a widely used metric that measures how likely customers are to recommend a company to others. Reichheld's ideas emphasize the importance of strong customer relationships for business success, highlighting that loyal customers can drive growth and profitability. His books, such as "The Loyalty Effect," explore how loyalty can be a competitive advantage, influencing how companies approach customer service and engagement strategies.