Frame (J. Craig)

J. Craig Frame is a notable figure in the field of psychology, particularly known for his work in understanding human behavior and decision-making. His research often explores how individuals process information and make choices based on their perceptions and experiences. Frame emphasizes the importance of context in shaping our understanding of events, suggesting that the way we frame a situation can significantly influence our responses and behaviors. By studying these dynamics, he contributes to a deeper understanding of the psychological factors that affect everyday decisions and interactions.