foundations of online PR

The foundations of online public relations (PR) involve creating and maintaining a positive digital reputation through strategic communication. It includes engaging with audiences via social media, managing online content, and responding to feedback promptly. Building relationships with media, influencers, and customers helps shape perception. Monitoring online conversations allows organizations to address issues proactively. Ultimately, online PR aims to build trust, enhance brand awareness, and foster a favorable image by utilizing digital platforms effectively and ethically.