flavors and fragrances

Flavors and fragrances are sensory experiences created by specific combinations of natural and artificial chemicals that evoke taste and smell perceptions. Flavors enhance or mimic the taste of foods and beverages, while fragrances influence the scent in perfumes, cosmetics, and household products. Both are carefully crafted through techniques that balance these compounds, resulting in memorable, recognizable profiles. Essentially, they are the art and science of designing scents and tastes to appeal to our senses and enhance our experiences, using a sophisticated blend of ingredients to evoke desired emotions or reactions.