Fisher and Ury Principles

Fisher and Ury's principles come from "Getting to Yes," focusing on effective negotiation. They emphasize separating people from the problem to avoid personal conflicts, focusing on interests rather than positions to find mutually beneficial solutions, and creating options before deciding to ensure all parties' needs are considered. They advocate for objective criteria—using fair standards—to guide agreements. The goal is collaborative problem-solving, where both sides work together respectfully to reach a fair, sustainable outcome rather than competing or pressuring. These principles help negotiators achieve agreements that satisfy everyone's underlying needs.