Facebook-Cambridge Analytica Scandal

The Facebook-Cambridge Analytica scandal involved the collection of personal data from millions of Facebook users without their consent. Cambridge Analytica, a political consulting firm, accessed this data to create psychological profiles aimed at influencing voter behavior during the 2016 U.S. presidential election. The breach highlighted serious privacy concerns and raised questions about how social media platforms handle personal information. It led to widespread criticism of Facebook, calls for regulatory reform, and increased public awareness about data privacy issues. Ultimately, it was a significant moment that underscored the power of data in modern politics.