Eyeo GmbH

Eyeo GmbH is a German software company best known for creating ad-blocking tools like Adblock Plus. Founded in 2011, it focuses on enhancing users' web experience by blocking unwanted advertisements, tracking scripts, and intrusive pop-ups. Eyeo aims to balance user privacy and web monetization by promoting acceptable advertising — ads that are non-intrusive and respect user preferences. The company's tools are widely used across various browsers, allowing users to take control of their online experience while also supporting publishers who follow ethical advertising practices.