Environmental Scanning

Environmental scanning is the process of analyzing and monitoring external factors that can impact an organization’s strategy and decision-making. This includes examining trends, competition, market conditions, regulations, and social changes. By gathering and interpreting this information, organizations can identify opportunities and threats in their environment. This proactive approach helps leaders make informed strategic choices, adapt to changes, and effectively position themselves in their industry, ensuring long-term success and growth. It’s essentially keeping an eye on the world to better navigate the future.