Emphasis

Emphasis refers to highlighting or giving special importance to certain ideas, words, or elements within communication to ensure they stand out and are more noticeable or memorable. It helps convey significance, guide the audience’s attention, or express strong feelings. Emphasis can be achieved through techniques like changing tone of voice, using bold or italics in writing, repeating key points, or adjusting physical gestures. The goal is to make the intended message clearer and more impactful by drawing focus to the most important parts of the message.