Elkington, John

John Elkington is a British sustainability expert who developed the "Triple Bottom Line" framework, which encourages organizations to measure success not just by financial profit but also by their social and environmental impact. This approach promotes balancing economic growth with social responsibility and environmental stewardship. By doing so, companies can create value that benefits the economy, society, and the planet simultaneously, supporting sustainable development and long-term viability. Elkington's work has significantly influenced how businesses approach corporate responsibility and sustainability efforts worldwide.