electoral behaviour

Electoral behavior refers to the ways in which individuals and groups participate in elections, including how they decide whom to vote for. Factors influencing electoral behavior include demographics (age, gender, education), social influences (family, peers), economic interests, political ideology, and the effectiveness of campaign strategies. Voter turnout—how many eligible voters actually cast their ballots—also plays a crucial role. Understanding electoral behavior helps us analyze trends, predict election outcomes, and grasp how public opinion shapes democracy. Ultimately, it reflects the complexities of people's values, beliefs, and experiences in relation to politics.