Edward de Bono (lateral thinking)

Edward de Bono is a renowned thinker known for introducing the concept of lateral thinking, which is a creative problem-solving approach. Unlike traditional logical reasoning, which follows a linear path, lateral thinking encourages breaking away from established patterns and exploring new possibilities. This involves thinking outside the box, using techniques like brainstorming, challenging assumptions, and applying unconventional strategies. De Bono's methods aim to enhance creativity and innovation in various fields, emphasizing that problem-solving can be approached in multiple, often surprising ways. His work has influenced education, business, and personal development, offering tools for more effective thinking.