ECR (Efficient Consumer Response)

Efficient Consumer Response (ECR) is a collaborative strategy between retailers and suppliers aimed at improving the supply chain’s efficiency. By sharing information and coordinating efforts, they can reduce costs, minimize inventory levels, and accelerate product availability. The goal is to better meet consumer demand through streamlined processes, fewer stockouts, and lower prices. ECR focuses on activities like faster replenishment, accurate forecasting, and eliminating inefficiencies, ultimately providing consumers with the right products, at the right time, and at the best value.