e-Marketing

e-Marketing refers to marketing activities conducted online to promote products or services. In the context of Relationship Marketing, e-Marketing focuses on building long-term relationships with customers rather than just making one-time sales. This involves using digital tools, like social media, email, and personalized websites, to engage with customers, understand their needs, and foster loyalty. By creating meaningful interactions and providing value through targeted communications, businesses can enhance customer satisfaction and retention, ultimately leading to sustainable growth and success.