E-commerce Adoption

E-commerce adoption refers to the process by which businesses and consumers embrace and start using online platforms for buying and selling goods or services. It involves integrating digital technologies into traditional commerce, making transactions convenient, accessible, and often quicker. For businesses, this could mean setting up online stores, while for consumers, it’s about shopping via websites or apps. Successful adoption depends on factors like technology readiness, trust, convenience, and awareness. Overall, it’s about shifting from conventional in-person shopping to digital channels, helping to meet modern expectations and expand market reach.