Drive: The Surprising Truth About What Motivates Us (book)

"Drive: The Surprising Truth About What Motivates Us" by Daniel H. Pink explores how traditional rewards like money are often ineffective for fostering true motivation. Instead, it emphasizes that autonomy (control over our work), mastery (desire to improve), and purpose (meaningful goals) are key drivers of sustained engagement and creativity. Pink argues that understanding these intrinsic motivators can lead to better performance and satisfaction in both personal and professional life. The book challenges common notions about motivation, advocating for environments that nurture these internal factors to unlock human potential.