Double Opt-in

Double opt-in is a process used to confirm someone genuinely wants to receive emails or messages from you. When a person signs up, they first provide their email address or contact info. Then, they receive a confirmation message with a link or a request to verify their subscription. Only after they click the link or confirm do they start receiving your communications. This method ensures the subscriber truly wants to be included, reduces spam, and helps keep your mailing list accurate and engaged. It’s a best practice for building trustworthy and permission-based communication channels.