Discount Strategies

Discount strategies are marketing tactics used by businesses to encourage sales and attract customers by reducing prices. Common types include percentage discounts, where a specific percentage off the original price is offered, and fixed amount discounts, which lower the price by a set dollar amount. Other strategies include seasonal discounts, promotional offers for special events, and loyalty discounts for repeat customers. The goal is to increase sales volume, clear inventory, or enhance customer loyalty while still ensuring profitability. By carefully planning these discounts, businesses can effectively stimulate demand and attract new customers.