Couponing

Couponing in direct marketing refers to the strategy of providing discounts or special offers to consumers in the form of coupons. These coupons can be sent through mail, email, or made available in stores and online. The goal is to encourage potential customers to purchase a product or service by offering a financial incentive. This approach helps businesses attract new customers, retain existing ones, and boost sales during promotional periods. By tracking coupon usage, companies can also gather valuable data on consumer behavior and preferences.