Direct Line Group

Direct Line Group is a British insurance company known for its straightforward approach to providing car, home, and insurance products directly to customers. Founded in 1985 and initially part of Royal Bank of Scotland, it operates under several brands, including Direct Line, Churchill, and Privilege. The group emphasizes digital services, enabling customers to manage their insurance online. Direct Line Group is recognized for its customer service and claims handling, aiming to simplify the insurance experience and offer competitive pricing. Its focus on direct sales helps eliminate intermediaries, potentially lowering costs for consumers.