Digital Nudging

Digital nudging involves designing online interfaces and choices in a way that gently guides users toward certain decisions without restricting their freedom. It's like subtle cues or prompts—such as default options, highlighted buttons, or reminders—that influence behavior while allowing users to make their own informed choices. This technique aims to improve decision-making, encourage beneficial actions (like saving money or choosing healthier options), and enhance user experience, all by shaping online environments thoughtfully and ethically.